使用asrep跟踪Google adsense广告点击情况

广告点击跟踪 1 Comment »

asRep 是一个基于 php 环境的功能比较强大的 Google adsenes 广告点击跟踪的程序,它分为免费版和付费版(需要50美元),对于大多数人来说,免费版提供的功能就足够了,下面的介绍也是基于免费版的。

asRep的功能包括:

1、实时的跟踪 adsense广告的点击情况,一旦发生了点击,后台立刻就会统计到这个点击情况,而不像 Google 需要1个小时才会给出点击情况;

2、他能够统计某个页面的访问来源,访问 ip,该 ip 地址在哪个国家 ,浏览器类型,访问时间,该网页上 adsense广告的外观情况(比如什么颜色的,广告大小)以及该网页所在的渠道;

3、当发生点击后,asRep 还能统计出这位网友在该网页上停留了多久时间。

4、asRep 也提供类似 adsense渠道,你可以查看某段时间内,某个页面,或者任意某个网站目录的广告点击情况。

5、asRep 也可以统计推介按钮的点击情况,在计算点击率的时候,asrep 也将推介按钮的点击也计算在内,所以如果发现点击率比较高的时候,可能是里面包含了推介按钮的点击。

asRep 的安装非常的简单,到asRep 网站上下载最新的免费版本,解压后上传到虚拟空间(要求该虚拟空间支持 php 网络环境)上,设置一下数据库链接的基本情况,然后设置时区,我们将时区设置为-8(这样保证可以和 Google adsense 后台的时区保持一致),还可以选择下载 ip 国家对照数据表(如果下载这个数据后,asrep可以提供访问 ip 所在的国家)。

安装成功后,后台有一个 Tracking的标签,点击进入该网页,将一段asrep的统计代码添加到有adsense 广告的网页即可,之后我们就可以实时的监控 adsense广告的点击情况。

asRep 的主页是: www.asrep.com

安装方法:

1:用二进制上传到你的空间.设置好权限.

2:运行admin.php,根据提示填写你的数据库资料和帐户密码等.(一般数据库端口是3306).不是的话就问一下你的空间商.

3:登录后设置时区,下载IP资料,选择跟踪模式.然后在点进tracking选择代码(不是用框架的请选择Page Scope 模式),放到你站的GG所有广告后面.一般放在/body最前面.

4:查看点击信息运行report.php(进去后要选择查看选项,部分功能是收费的)

Hello world!

广告点击跟踪 1 Comment »

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Track Google Images Search in Google Analytics

转载英文文章 No Comments »

原文地下:http://blog.thesulli.net/2007/06/track-google-images-search-in-google.html

The other day I noticed a lot of traffic from Google Image search, so I decided to figure out how to properly track Google Images search in Google Analytics. Right now GA shows all traffic from Google Images search as referrals. So you can not get keyword information in the current implementation. I first thought that I would be able to get Google Images search working by adding it as a search engine before the google entry in the urchin.js search engine array, but I ran into a strange complication. The referrer url for a Google Images search does not contain the keyword in a query parameter. It is buried within the “prev” query parameter, that leads to the search results page, as you can see in this URL. Read the rest of this entry »

Track Google AdSense Clicks via Google Analytics – Free AdSense Tracker

广告点击跟踪 No Comments »

原文地址:http://www.seobook.com/archives/001370.shtml

There have been 3rd party javascripts that track adsense clicks out for a while, but no free ones to my knowledge that track clicks on Firefox. Until now.

This free script integrates with Google Analytics to allow you to track your adsense clicks.

This tracking is done through “Goals”. A goal is a way of tracking when a website visitor does something you want – Buy an item, submit a contact form, or in our case click an adsense ad.

Create a goal: To create a goal you assign it a URL. This url doesn’t have to exist, as the javascript will trigger it.
In the Goal URL field, enter “/asclick” and “AdClick” for the goal name.

Google Analytics Goal.

Adding the javscript to your page: Copy the astrack.js to your website server and add the following to the footer of your website. This has to come after all adsense code.

<script src="/astrack.js" type="text/javascript"></script>

Testing it: DON’T! There is no way to test that this works as it tracks adsense clicks, and you can’t click your own adsense. You’ll just have to trust me that works :)

After some time you should start seeing goal tracking appearing in your stats.
For example, here is source conversion. Note that the percentages are based on Visitors, not Pageviews, so they do not compare to CTR.

source-conversion

So from that graphic we can see that out of 11 visitors that came from MSN, 54% of then clicked on an adsense ad over the course of their visit.

Below many graphs in Google Analytics is a list with round arrows. If you click the arrows on almost any item you see an option for “To-date Lifetime value”.

Google Analytics Lifetime

Click this and you see the Goal conversion for that item. For example here is the Coversion rate for DSL users.

Google Analytics DSL user conversion rate exampl

Once you have Google Analytics tracking your clicks, you can cross segment that data to almost any other data Google Analytics shows. It becomes a very powerful way of optimising your site, not just for CTR, but for the type of visitors that click adsense.

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